SYSTEMS AND METHODS FOR INTERACTING WITH MESSAGES, AUTHORS, AND FOLLOWERS
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United States of America Patent
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Issued Date -
Sep 22, 2011
app pub date -
Mar 15, 2011
filing date -
Mar 16, 2010
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Embodiments of a search engine are disclosed that enable authors and third parties to influence the persistence and ranking of the author or the author's posts in search result listings using a bidding process or other compensation-based mechanism. In one embodiment, the search engine allows authors to submit bids in auction for ranking in order to keep their posts (or posts of other authors) visible to targeted searchers for a longer period of time than would normally be available. The bid amount, together with other attributes, can be used to determine the relevance and ranking of posts or authors provided in a search results page to a searcher. Embodiments of the search engine may be utilized with a microblogging service or a social networking service.
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