System and method for analyzing marketing efforts
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United States of America Patent
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Jan 29, 2019
Grant Date -
Aug 4, 2011
app pub date -
Apr 14, 2011
filing date -
Jun 10, 2003
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Abstract
The present invention relates to a method and system for evaluating the cause and effect of advertising and marketing programs using card transaction data. In one embodiment, access is provided to voluminous card-holder transaction data detailing accurate-to-the-penny transaction amounts, twenty-four hour active customers, and a multi-year transaction history per customer. Furthermore, such data is captured in real-time, and due to the sample size, can provide granular, statistically significant information at a local level for client and merchant coverage.
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