PEER-TO-PEER PRIVACY PANEL FOR AUDIENCE MEASUREMENT
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United States of America Patent
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Issued Date -
Jun 23, 2011
app pub date -
Dec 21, 2009
filing date -
Dec 21, 2009
priority date (Note) -
Abandoned
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Abstract
Systems and methods for operating an anonymous peer-to-peer (“P2P”) privacy panel for audience measurement is disclosed. A plurality of portable devices are configured to record and process research data pursuant to a research operation. Each of the panelists associated with each portable devices provide panelist data to a central site, where the panelist data includes demographic information, previous media exposure data, and other data. In accordance with panelist data, a customized P2P network is created where media exposure data is obfuscated and communicate among portable devices in the network. By utilizing a P2P network together with obfuscation techniques, panelist privacy is greatly increased.
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