Importance

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Abstract

A system and method are described for collecting user feedback on prospective stationery designs. For example, one embodiment of a system implemented within an online stationery service for collecting user feedback on prospective stationery designs is described, the system comprising at least one memory for storing program code and at least one processor for processing the program code to execute: session management logic to establish and maintain an online session with an end user; a voting module to implement a screening test to determine an association between the user and a particular type and/or class of stationery designs; the voting module to identify a set of stationery to be provided to the user based on the association; presentation logic to dynamically generate a graphical user interface (GUI) containing the identified set of stationery designs, the GUI comprising a thumbnail image of each of the stationery designs and a selection element which the user manipulates with a mouse or other cursor control device to rate the stationery image on a specified rating scale; the voting module to receive and compile the ratings of the stationery designs submitted by all users, the ratings used as a factor in determining whether to utilize the stationery designs on the online stationery service.

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First Claim