Method and System for Real-Time Insertion of Advertisements into Mobile Messages
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United States of America Patent
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Issued Date -
May 5, 2011
app pub date -
Oct 26, 2010
filing date -
Oct 26, 2009
priority date (Note) -
Abandoned
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Abstract
The present invention is directed to Short Message Service (SMS) and Multimedia Message Service (MMS) based advertising, and more specifically to methods and systems for the real-time insertion of one or more ads into said messages for effective and targeted advertising to consumers. In one embodiment, a web-based purchasing marketplace (i.e. an Ad Marketplace) is provided, which facilitates sale, by publishers to advertisers, of ads space on a publisher's message or message inventory. In a further embodiment, methods and systems for managing the process by which ads are selected and inserted into a given message, in real-time, without substantial interruption of the standard process for delivery of said message during a messaging campaign, are provided.
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