Explanatory Advertising Systems and Methods
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United States of America Patent
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app pub date -
Dec 23, 2010
filing date -
May 16, 2005
priority date (Note) -
Abandoned
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Abstract
A computer-implemented system and method for generating and delivering to advertisement recipients explanations of why the advertisement recipient received the advertisement is described. The explanations may be generated basis advertisement recipient attributes that include physical location information and other monitored behaviors, as well as inferences of preferences of the advertisement recipient. The explanations may be interactively accessible and may be in natural language formats. Advertising fees may be based in part on advertisement recipient accesses or interactions with the explanation delivery function.
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