Importance

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Abstract

The present invention relates to a system for managing a customized advertisement that uses an indicator, the system including: a layer that is stacked on a surface of a specific web page at a size corresponding to a web page and is output on a monitor; a layer forming module that activates the layer when the specific web page is activated and controls the size of the layer to the size of the web page; at least one indicator that is included in the layer and is associated with coordinate values corresponding to specific contents or space positions to be exposed on the surface of the specific web page; and indicator generating module that generates the indicator; an indicator establishing module that forms advertisement contents in the indicator and determines an advertisement progress by a bidding unit performing a bid for an advertiser target; and a calculation module that calculates advertisement costs according to the progress of the advertisement. In the system for managing the customized advertisement that uses the indicator in the web page according to the present invention, the layer is formed on the surface of the web page and the advertisement means referred to as the indicator is displayed on the layer, such that the advertisement can directly be implemented on the web page at low cost and still stimulate the user's curiosity, making it possible to create a new advertisement paradigm, which can stimulate the interest of advertisers and users pursuing various desires.

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First Claim