SYSTEMS, METHODS, AND MEDIA FOR RATING WEBSITES FOR SAFE ADVERTISING

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United States of America Patent

SERIAL NO

12859763

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Abstract

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Systems, methods, and media for rating websites for safe advertising are provided. In accordance with some embodiments of the disclosed subject matter, the method comprises: receiving a uniform resource locator corresponding to a webpage; selecting a plurality of evidentiary sources for obtaining evidence relating to the uniform resource locator, wherein each piece of evidence corresponds to one of the plurality of evidentiary sources; converting each piece of evidence obtained from the plurality of evidentiary sources into a plurality of instances that describe the webpage; applying the plurality of instances to a plurality of rating models, wherein each of the plurality of rating models generates an ordinomial and wherein the ordinomial encodes a probability of membership in one or more severity classes of a category; combining the ordinomial from each of the plurality of rating models into a combined ordinomial probability estimate; and generating a rating for the webpage based at least in part on the combined ordinomial probability estimate, wherein the rating identifies whether the webpage is likely to contain objectionable content of the category.

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Patent Owner(s)

Patent OwnerAddress
INTEGRAL AD SCIENCE INC37 EAST 18TH STREET 7TH FLOOR NEW YORK NY 10003

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Attenberg, Joshua M Roxbury, US 10 174
Provost, Foster J New York, US 11 171

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