DISTRIBUTED NEURO-RESPONSE DATA COLLECTION AND ANALYSIS
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United States of America Patent
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app pub date -
Jul 29, 2010
filing date -
Aug 20, 2009
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Abandoned
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Abstract
Distributed mechanisms are provided for collecting neuro-response data from subjects exposed to the stimulus material in multiple settings. Stimulus material may include marketing and entertainment materials. Neuro-response data collection mechanisms such as Electroencephalography (EEG) and Electrooculography (EOG) are used to collect data from subjects in laboratory and corporate settings. Neuro-response data is transmitted over a network to a data analyzer. The neuro-response data is processed at the data analyzer and effectiveness data for the stimulus material is received.
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