Filter for displaying advertisements over a network

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United States of America Patent

SERIAL NO

12462806

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Systems and methods are provided for selling one or more advertisements and displaying the one or more advertisements on a web page within a website based on contextual relevance and further based on a matching of at least one keyword with text located on the web page or on the website. In some embodiments the matching results in the advertisement being displayed while in others the matching results in preventing the advertisement from being displayed.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
YAHOO AD TECH LLC770 BROADWAY 9TH FLOOR NEW YORK NY 10003-9562

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Bernstein, Ari New York, US 5 5
Cohen, Tami New York, US 3 20
Jawde, Teddy Brooklyn, US 5 6

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