An apparatus for applying a respective label, on a corresponding container, in particular in the form of a bottle, especially in the form of a container, or bottle, made of plastic material; in particular said label being adapted to circumferentially wrap the body of said container, or bottle, includes means for applying a corresponding adhesive or glue on one or more corresponding parts, in particular on the outermost parts, of the respective label; said means for applying a corresponding adhesive or glue being movable into a close position for engaging said one or more corresponding parts of said label and for applying thereon said adhesive or glue and a position disengaged from said label, and in particular which lets the label freely pass without said adhesive or glue being applied, which position disengaged from said label, and in particular which lets the label freely pass without said adhesive or glue being applied, is close to the label itself.

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