Importance

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Abstract

A system and method are described for managing promotions within an online stationery service. For example, a system implemented in accordance with one embodiment of the invention comprises a promotions engine for creating and managing promotions related to online stationery, the promotions engine comprising: a plurality of promotion rules associated with a plurality of stationery promotions, each of the promotion rules comprising one or more condition objects and one or more clause objects, each of the condition objects comprising at least a specified condition level variable, the condition level variable having a plurality of selectable options including an order level and an item level, wherein order level indicates that the condition is applicable to an entire online stationery order and item level indicates that the condition is applicable to a particular stationery item or group of related items, wherein each condition level has a value associated therewith to indicate a minimum dollar amount or quantity of stationery to meet the condition; each of the clause objects comprising at least a specified clause level variable, the clause level variable having a plurality of selectable options including an order level and an item level, wherein order level indicates that the clause is applicable to an entire stationery order and item level indicates that the clause is applicable to a particular stationery item or group of related items, wherein each clause level has a value associated therewith to indicate a dollar amount, quantity of stationery, or percentage discount to be provided to the end user upon meeting the condition.

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First Claim