SYSTEM AND METHOD FOR MANAGING CONTENT DELIVERY AND MEASURING ENGAGEMENT
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United States of America Patent
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app pub date -
Jun 15, 2010
filing date -
Dec 26, 2007
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Abandoned
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Abstract
A system, method and apparatus are provided to combine a casino or lottery player club with a system that provides a unified platform and middleware for the production, delivery, management and measurement of consumer engagement across multiple delivery mechanisms, networks, applications, platforms and marketing channels. The gambling establishment is thereby able to gather valuable player engagement data, build player profiles, and determine how to most effectively cost effectively reach, entertain and influence the behavior of their most valuable consumers.
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