USE OF COLOR TO IDENTIFY OR UNIFY AS WELL AS TO DIFFERENTIATE PRODUCTS IN A PRODUCT LINE

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United States of America Patent

APP PUB NO 20110004571A1
SERIAL NO

12496794

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Abstract

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A method of identifying and unifying a product line containing a plurality of product variants all sharing a primary characteristic for which the product line is known. The method involves associating all variants with a single color family that becomes an indicator of the product line. The variants are all associated with a color from the single color family, but each variant is associated with a unique and different color within the single color family. A product line thus is provided in a single color family, but with different variants associated with different colors within that single product-line-identifying color family.

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Patent Owner(s)

Patent OwnerAddress
MCNEIL-PPC INCONE JOHNSON & JOHNSON PLAZA NEW BRUNSWICK NJ 08933

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Parikh, Rita M Paramus, US 7 104
Zhang, Zhen Basking Ridge, US 498 4584

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