METHOD FOR EXPOSING AUTOMATIC SEARCH ADVERTISEMENT AND SYSTEM THEREOF

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United States of America Patent

APP PUB NO 20100332318A1
SERIAL NO

12666503

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Abstract

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An automatic search advertisement presentation method, including: analyzing a keyword included in a title of an advertiser website, description of the advertiser website, content of the advertiser website, or condition entered by an advertiser; generating an impression keyword based on a result of the analysis; receiving a query from a user; comparing the query and the impression keyword; and presenting an advertisement corresponding to the impression keyword based on a result of the comparing.

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Patent Owner(s)

Patent OwnerAddress
NHN BUSINESS PLATFORM CORPORATION9F FIRST TOWER 266-1 SEOHYUN-DONG BUNGDANG-GU KYUNGGI-DO SEONGNAM-SI

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kim, Kyoung Sun Seoul, KR 12 122
Ko, Kyungsun Seoul, KR 3 4

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