SYSTEMS AND METHODS FOR AGGREGATING AND REPORTING MULTI-PLATFORM ADVERTISING PERFORMANCE DATA
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United States of America Patent
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Issued Date -
Dec 23, 2010
app pub date -
Jun 22, 2009
filing date -
Jun 22, 2009
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Abstract
In an exemplary method, a computing system acquires advertising performance data from a plurality of independent advertising platform subsystems, aggregates the advertising performance data based on linking data to form a grouping of related advertising performance data, and transmits data representative of the grouping of related advertising performance data to an access device for presentation in a single graphical user interface view. In certain embodiments, the grouping of related advertising performance data comprises a subset of the advertising performance data aggregated across the plurality of independent advertising platform subsystems. In certain embodiments, the independent advertising platform subsystems are heterogeneous. In certain embodiments, the independent advertising platform subsystems distribute advertisement assets via a media outlet such as a subscriber television media outlet.
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