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Abstract

A service management framework operates in a communication network having a service delivery infrastructure providing services to subscribers. The framework collects service delivery data from the network and analyses the data to dynamically and pre-emptively modify the service delivery infrastructure to optimise service delivery. The analysis involves performing, using subscriber profiles, subscriber segmentation to generate segmentation models representing behavioural characteristics of subscribers. It also involves deriving service predictive models from the segmentation models and collected network infrastructure data, said service predictive models correlating service demand levels and network infrastructure utilisation. The framework determines in response to the predictive models the actions to be taken. The framework manages trend and service delivery infrastructure network element objects, each trend object representing dynamic aspects of a parameter and tracking behaviour of one or more of a subscriber object, a service object, a network element object, and a segment object.

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