SYSTEM AND METHOD FOR UTILIZING SUPPLEMENTAL AUDIO BEACONING IN AUDIENCE MEASUREMENT

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United States of America Patent

APP PUB NO 20100268573A1
SERIAL NO

12425556

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Abstract

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An audio beacon system, apparatus and method for collecting information on a panelist's exposure to media. An audio beacon is configured as on-device encoding technology that is operative in a panelist's processing device (e.g., cell phone, PDA, PC) to enable the device to encode an acoustic tone and transmit it for a predetermined period of time. The acoustically transmitted data is received and processed by a portable audience measurement device, such as Arbitron's Personal People Meter™ (“PPM”), or other specially equipped portable device to enable audience measurement systems to achieve higher levels of detail on panel member activity and greater association of measurement devices to their respective panelists.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Jain, Anand Ellicott City, US 47 1410
Krug, William K Daytona Beach, US 19 1101
Lynch, Wendell East Lansing, US 48 1633
Neuhauser, Alan R Sliver Spring, US 55 5355

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