SYSTEM AND METHOD FOR UTILIZING AUDIO BEACONING IN AUDIENCE MEASUREMENT
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United States of America Patent
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Issued Date -
Oct 21, 2010
app pub date -
Apr 17, 2009
filing date -
Apr 17, 2009
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Abandoned
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Abstract
An audio beacon system, apparatus and method for collecting information on a panelist's exposure to media. An audio beacon is configured as on-device encoding technology that is operative in a panelist's processing device (e.g., cell phone, PDA, PC) to enable the device to encode and/or process media data and acoustically transmit it for a predetermined period of time. The acoustically transmitted data is received and processed by a portable audience measurement device, such as Arbitron's Personal People Meter™ (“PPM”), or other specially equipped portable device to enable audience measurement systems to achieve higher levels of detail on panel member activity and greater association of measurement devices to their respective panelists.
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