Systems and methods for controlling initialization of advertising campaigns
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United States of America Patent
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Issued Date -
Oct 14, 2010
app pub date -
Apr 10, 2009
filing date -
Apr 10, 2009
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Abstract
A system is provided for controlling initialization of an online advertising campaign. The system includes a sensor configured to determine current performance of the online advertising campaign and a memory for storing performance information obtained by the sensor, a set of campaign initialization controller instructions, a campaign volume model, and a network average time-of-day pattern. The system also includes an estimator configured to predict future campaign performance based on the performance information obtained by the sensor, the campaign volume model, and the network average time-of-day pattern. The system also includes an initialization controller configured to generate a bid allocation control signal and generate a bid price control signal based on the future campaign performance predicted by the estimator, according to the instructions stored in the memory. A method for controlling initialization of an online advertising campaign is also provided.
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