Systems and methods for controlling bidding for online advertising campaigns
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United States of America Patent
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Issued Date -
Oct 14, 2010
app pub date -
Apr 10, 2009
filing date -
Apr 10, 2009
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Abstract
A system is provided for managing bid prices of an online advertising campaign. The system includes a memory storing instructions for adjusting bid prices, and a campaign controller for generating a nominal bid price and a perturbation parameter, based on an ad request received from an advertiser. The system further includes a perturbation engine for generating a perturbed bid price based on the nominal bid price and the perturbation parameter, according to the instructions stored in the memory. The system further includes a serving unit for serving an ad impression based on the perturbed bid price. A computer-implemented method for managing bid prices of an online advertising campaign is also provided.
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