Systems and methods for spreading online advertising campaigns
Number of patents in Portfolio can not be more than 2000
United States of America Patent
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N/A
Issued Date -
Oct 14, 2010
app pub date -
Apr 10, 2009
filing date -
Apr 10, 2009
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A system is provided for managing the delivery of online advertisements across inventory units of an online advertising campaign. The system includes a sensor configured to detect current ad volume for an inventory unit of the online advertising campaign. The system also includes a campaign controller configured to generate a reference ad volume for the inventory unit, based on instructions and the detected ad volume; and a unit actuator configured to generate updated ad delivery control settings for the inventory unit, based on the reference ad volume and the detected ad volume. The system also includes a serving unit configured to serve an ad impression on the inventory unit based on the updated ad delivery control settings, wherein the reference ad volume is generated based on a proportion of ad volume served on the inventory unit compared to other inventory units of the online advertising campaign.
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