METHOD AND APPARATUS FOR CONTENT TARGETING ONE USER GROUP BASED ON BEHAVIORAL PROFILING OF ANOTHER USER GROUP
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United States of America Patent
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Issued Date -
Sep 2, 2010
app pub date -
Feb 26, 2010
filing date -
Feb 27, 2009
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Abstract
A system and method for selecting an accompanying content, such as an advertisement, for presentation with a main content, such as a web page is described. The system and method provide a profile of the main content that is used when selecting the accompanying content. The main content profile may be used to select the accompanying content when the main content is requested by a user for which little or no profile information is available. The main content profile is based on the content consumption history of a group of users for which profile information is available.
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