Fixed Position Interactive Advertising
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United States of America Patent
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app pub date -
Apr 8, 2010
filing date -
Jul 21, 2006
priority date (Note) -
Abandoned
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Abstract
Computer-based systems and methods for an advertisement displayed on a fixed position on a web browser window displaying a visible portion of a web page. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. The advertisement may be sized, shaped, or formatted based on the available space on the web page and on the content of the advertisement. The advertisement may include a variety of static and dynamic content, including interaction prompts and other elements, which may enable an engagement-based revenue generation model.
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