METHOD AND QUESTIONNAIRE FOR MEASURING CONSUMER EMOTIONS ASSOCIATED WITH PRODUCTS
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United States of America Patent
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Issued Date -
Jul 22, 2010
app pub date -
Jan 21, 2010
filing date -
Jan 21, 2009
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Abandoned
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Abstract
A method of measuring consumer emotions associated with a product comprises producing a list of emotional terms and validating emotional terms from the list that consumers use with the product. The method also includes developing a questionnaire, using the validated emotional terms, that asks the consumers to describe their feelings associated with the product and analyzing data from the completed questionnaire. The questionnaire includes a plurality of validated emotional terms associated with the product and a scale next to each of the validated emotional terms for the consumer to indicate the applicability of the emotional terms associated with the product.
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