MOBILE DEVICE WEBSITE VISITOR METRIC SYSTEM AND METHOD

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20100159872A1
SERIAL NO

12340178

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ATTORNEY / AGENT: (SPONSORED)

Importance

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Abstract

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Visits to a website or the like by mobile devices may be logged and counted based upon a subscriber ID or a session ID. If content is accessed via a carrier site, and a subscriber ID is available for the mobile device, the subscriber ID is used to record and count the visit. If the subscriber ID is not available, the session ID is used to record and count the visit. The session ID is attributed to a session that is initiated when content is accessed by the mobile device from the site. The session continues until the mobile device leaves the site. A cookie may also be set with the mobile device, if possible, and used in lieu of the subscriber and session IDs. More accurate measurements of site visits and visitors via mobile devices are afforded.

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Patent Owner(s)

Patent OwnerAddress
NBCUNIVERSAL MEDIA LLC1209 ORANGE STREET WILMINGTON DE 19801

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Casenave, Blandon Cephas Bronx, US 1 2
Gholkar, Rohun Vijay New York, US 1 2
Johannessen, Christopher Allentown, US 2 7

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