System and method for scheduling and distributing advertising content to a network of digital displays
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United States of America Patent
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Issued Date -
Jun 17, 2010
app pub date -
Dec 17, 2008
filing date -
Dec 17, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A method and system for scheduling and distributing advertisements and other content to a network of out-of-home digital displays via a network is disclosed. The system includes a server for partitioning inventory, creating bookings, assigning content, and generating scheduling data for the display of content on a network of displays. The server may include a review and modification module that permits users to review and change the scheduling data so that inventory is used to its maximum commercial advantage. The server may send content and scheduling data to the various displays in the network. The displays may display the content according to the rules or criteria set forth in the scheduling data.
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