Importance

Loading Importance Indicators...

Abstract

[Problems] To provide a technique of fusing advertisement through broadcasting with that through a network out of advertisement media, especially a technique of producing a high advertisement effect by automatically synchronizing the advertisement timing and by optimizing the display form.[Means for Solving Problems] A listing advertisement transmitting device connected to a user terminal through a network and adapted for displaying a listing advertisement the setting of the advertisement charge of which is different with the display form of the user terminal is set. The device comprises a broadcast information database having storage means in which broadcast information about at least the broadcast content and the broadcast time of the broadcast program and advertisement transmitted over a broadcast medium is stored, an advertisement condition database having storage means in which the corresponding advertisement and the transmitting condition is stored depending on the broadcast content, a listing condition database having storage means in which listing conditions of the display form and the advertisement charge are stored, display form parameter setting means for setting a display form parameter representing the display form and the advertisement charge under the listing condition when the present time acquired from time measuring means meets the transmission condition including at least the condition relation between the advertisement information and the present time, and advertisement transmitting means for transmitting the advertisement data from the advertisement condition database to the user terminal through the network according to the display form parameters.

Loading the Abstract Image...

First Claim