Importance

Loading Importance Indicators...

Abstract

A campaign information processing system enabling reduction of the work of application to a campaign and enhancement of the campaign effect by changing the condition of application qualification according to the purchaser and the purchase environment. A purchase history data storage section (33) stores purchase history data including electronic settlement ID data and purchased product codes. The electronic settlement ID is, for example, an electronic money number. A campaign object product code storage section (35) stores campaign object product codes. A campaign application qualification recording section (41) creates and records campaign application qualification data in respect of the electronic settlement ID data included in the purchase history data including the purchase product code matching the campaign object product code. Points are calculated according to a point rule, and application qualification is given when the points reach a predetermined value. The point rule is so determined that the given point(s) vary with the gender or age of the purchaser or the date or place of purchase of the purchase environment.

Loading the Abstract Image...

First Claim