Cooperative Measurement Technique for the Determination of Internet Web Page Exposure and Viewing Behavior
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United States of America Patent
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app pub date -
Nov 18, 2009
filing date -
Oct 24, 2008
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Abandoned
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Abstract
Described are a method, a computer program product and apparatus for detecting visual display of content such as web pages. Visual content data encoded with an identifier code is received at a computer device. Visual display data is transmitted, using a local communication bus of the computer device, to a visual display device coupled to the computer device. A processor on the computer device is used to determine whether the visual display data includes the encoded identifier code. Exposure information is generated using the processor. The exposure information is associated with whether the encoded identifier code is included in the visual display data. The exposure information is transmitted, from the computer device, to a remote server device.
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