ADVERTISEMENT METHOD AND SYSTEM FOR DISPLAYING OPTIMUM TITLE AND DESCRIPTION BY ANALYZING CLICK STATISTICS
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United States of America Patent
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Issued Date -
Apr 29, 2010
app pub date -
Jan 30, 2008
filing date -
Mar 8, 2007
priority date (Note) -
Abandoned
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Abstract
Provided is an advertising method and system for displaying optimal advertising content, the method including the steps of: maintaining an advertisement database that includes a plurality of advertising contents associated with a targeted site; randomly rolling and displaying the plurality of advertising contents associated with the targeted site by referring to the advertisement database, when displaying the targeted site as a search result; analyzing click statistics information associated with each of the randomly displayed advertising contents; and determining the optimal advertising content associated with the targeted site based on the analyzed click statistics information.
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