Methods and Apparatus for Individualized Content Delivery
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United States of America Patent
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N/A
Issued Date -
Mar 4, 2010
app pub date -
Sep 4, 2008
filing date -
Sep 4, 2008
priority date (Note) -
Abandoned
status (Latency Note)
Importance
Abstract
Systems and techniques for predicting customer response to content and selecting content for delivery to particular customers in accordance with the predictions. As information is delivered to and received from a plurality of customers over multiple communication channels, data streams representing communications between providers and customers are analyzed and selected data extracted therefrom. Linkages are created between data collected from the different channels and data are anonymized. The data are analyzed to create a customer response predictor for each customer that models customer behavior and predicts customer response to advertisements. As content, such as advertisements, are to be delivered to a destination, information from a predictor created using data collected from a customer associated with the destination is used to select appropriate content.
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Cited Art Landscape
Patent Citation Ranking
- 178 Citation Count
- G06Q Class
- 75 % this patent is cited more than
- 15 Age