APPARATUS AND METHOD OF ON-LINE TRANSACTION
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United States of America Patent
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N/A
Issued Date -
Feb 4, 2010
app pub date -
Aug 4, 2008
filing date -
Aug 4, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
An entertainment device includes a display generator arranged to generate for display a representation of an online virtual environment, and to generate for display within said representation of the online virtual environment at least one avatars corresponding to users of at least one remote entertainment devices interacting with the online virtual environment. A data communications arrangement is operable to receive respective configuration data for at least one of the avatars that determines their appearance, and is operable to receive data identifying purchasable items visibly associated with a respective avatar; a query arrangement operable to initiate a query of an avatar and to identify to a user of the entertainment device purchasable items visibly associated with the avatar; and in which the data communications arrangement is operable to transmit a purchase initiation request identifying an item for purchase, selected in response to a purchasable item visibly associated with the queried avatar.
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