Internet Content Delivery Management System
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United States of America Patent
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N/A
Issued Date -
Feb 4, 2010
app pub date -
Jul 31, 2008
filing date -
Jul 31, 2008
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
A delivery management engine that monitors and controls system Internet content delivery, primarily advertisement, is presented. The system uses automated scripts to track delivery of content and includes a discrepancy reconciliation engine that reconciles delivery counts between multiple server systems. The system includes user encoded business rules that enable automatic adjustments to advertisement campaigns to ensure that a contracted number of deliveries is met. The system avoids both over-delivery and under-delivery of content against a target and therefore optimizes the use of valuable advertising space.
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