Importance

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Abstract

A method of displaying merchandise which creates a more user friendly display that facilitates quicker and easier shopping for a consumer includes an arrangement of gift wrapping items in a section of a display fixture initially by size. The section includes a first display section for displaying items of a first average size, a second display section for displaying items of a second average size and a third display section for displaying items of a third average size. The display sections are adjacent one another and do not contain items that do not fall within the general size of the average display size. This arrangement by size quickly directs the consumer to a small subset of merchandise being displayed in a section that would meet the consumer's needs. A total number of price points may be reduced to at least partially correspond with the display sections. Sections may also be configured so that only items of a particular color and theme are displayed therein such that each section has an overall hue. Adjacent sections may then be configured to provide gradually darker hues. The consumer is then able to quickly narrow the search again by locating bags of an appropriate theme by the overall general color scheme of each section.

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First Claim