CROSS-MEDIA INTERACTIVITY METRICS

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United States of America Patent

APP PUB NO 20090292587A1
SERIAL NO

12425127

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Processes and systems for use in media and market research are provided. In certain embodiments, media usage activities relating to interactivity between two or more media are measured and correlated to produce a metric for rating the interactivity.

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Patent Owner(s)

Patent OwnerAddress
THE NIELSEN COMPANY (US) LLC85 BROAD STREET NEW YORK NY 10004

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
FITZGERALD, Joan G Arlington , US 8 804

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