PERSISTENT CROSS PLATFORM COLLECTION OF AUDIENCE DATA
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United States of America Patent
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app pub date -
Feb 7, 2008
filing date -
Feb 7, 2008
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Abandoned
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Abstract
Previous attempts to measure content and/or advertising consumption treat each category as a unique silo of information. A method, system, and method of doing business generate a profile by obtaining at least a first and second data measurement from a user impression of a linear source of content and a user impression of a time-shifted source of content and/or a user impression of an interactive source of content, and associating the measurements with a user ID to generate a profile.
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