Systems and Methods for Expressing Data Using a Media Markup Language
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United States of America Patent
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Issued Date -
Jun 11, 2009
app pub date -
Jul 14, 2008
filing date -
Jul 13, 2007
priority date (Note) -
Abandoned
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Abstract
Disclosed herein are methods and systems for integrating data from disparate data stores associated with disparate sources. One or more network interfaces are coupled to a plurality of disparate data stores, wherein the data stores supply advertising inventory data, and wherein different data stores store data related to different types of advertising media in different formats. An engine is provided that transforms the inventory data from the data stores into a common format. The transformed data is stored in an integrated data store. An interface provides access to the transformed advertising inventory data to a computer-based media transaction system.
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