Systems and Methods for Measuring Data Distribution Effects

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United States of America Patent

APP PUB NO 20090144129A1
SERIAL NO

12172945

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Abstract

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Disclosed herein are methods and systems for measuring the effects of certain types of data on users. A response is stored to a first query related to a brand in association with an indication that the first query was provided to at least one recipient after a direct marketing campaign was initiated. Another response is stored to a second query related to the brand in association with an indication that the second query was provided to at least one recipient after an awareness campaign was initiated. The responses to the first query and the second query are compared. A report is generated indicating the efficacy of the awareness campaign at least partly based on the comparison.

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Patent Owner(s)

Patent OwnerAddress
HBC SOLUTIONS INC9800 S MERIDIAN BOULEVARD SUITE 300 ENGLEWOOD CO 80112

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
DeMello, Marco Los Angeles , US 8 157
Grouf, Nicholas A Beverly Hills , US 27 846
Lichstein, Alexander Santa Monica , US 7 147
Tadlock, Craig Santa Monica , US 7 156
Waxman, David Los Angeles , US 16 628

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