Systems and Methods for Providing Personalized Advertisement
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United States of America Patent
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Issued Date -
May 21, 2009
app pub date -
Oct 20, 2008
filing date -
Oct 19, 2007
priority date (Note) -
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Abstract
A method for providing personalized advertisement to a first user. The method includes the steps of: displaying a first advertisement to users; defining segments for a user community preference; assigning each of the users to one of the segments in response to the user's level of interest in the user community preference; identifying a first group of the users interested in the first advertisement; identifying a second group of the users not interested in the first advertisement; determining the percentage of the first group of users assigned to the segment; determining the percentage of the second group of users assigned to the segment; determining whether each segment is an indicator for user interest in the first advertisement by comparing the two percentages associated with the segment; and targeting a second advertisement to users assigned to the segment if the segment is an indicator for user interest in the first advertisement.
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