METHOD AND SYSTEM FOR INTEGRATING RANKINGS OF JOURNALED INTERNET CONTENT AND CONSUMER MEDIA PREFERENCES FOR USE IN MARKETING PROFILES
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United States of America Patent
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Issued Date -
May 14, 2009
app pub date -
Oct 8, 2008
filing date -
Oct 8, 2007
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Abandoned
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Abstract
A method and system for integrating data-source consumer-preference data and internet-medium consumer-preference data for use in targeted advertising and ranking content. Consumer-preference data is determined based on user-interactions with a data source, such as a set-top-box. The data source is classified based on a monitoring taxonomy that specifies content categories and relationships between the categories. The consumer-preference data and the data source classification are aggregated with other preference and classification data, which is used to rank the data source classification data. Journaled internet data sources are analyzed using the monitoring taxonomy to determine internet-medium consumer-preference data. The journaled internet data sources are ranked based interest level, direction level, or authority level. A content category ranking is computed using the ranking of data source classifications and the ranking of the journaled internet data sources, which can be provided as an advertising data input or a standalone content ranking reporting tool.
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