SYSTEMS, APPARATUS AND METHODS TO ASSOCIATE RELATED MARKET BROADCAST DETECTIONS WITH A MULTI-MARKET MEDIA BROADCAST

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United States of America Patent

APP PUB NO 20090094631A1
SERIAL NO

12242192

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Abstract

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Systems, apparatus and methods to associate related market broadcast detections with a multi-market media broadcast are disclosed. An example disclosed method comprises obtaining a plurality of broadcast detection records, each broadcast detection record comprising detection information obtained by detecting an instance of a broadcast item in a broadcast market, comparing the plurality of broadcast detection records using first association criteria to identify a first group of broadcast detection records from the plurality of broadcast detection records, comparing the plurality of broadcast detection records using second association criteria to identify a second group of broadcast detection records from the plurality of broadcast detection records, the second association criteria different from the first association criteria, and determining a third group of broadcast detection records from the plurality of broadcast detection records to associate with a multi-market media broadcast, the third group corresponding to a larger of the first and the second group.

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Patent Owner(s)

Patent OwnerAddress
NIELSEN COMPANY (US) LLC THE A DELAWARE LIMITED LIABILITY COMPANY150 NORTH MARTINGALE ROAD SCHAUMBURG IL 60173

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Kaminski, Joseph Denville, US 10 167
Rathburn, James M Hackensack, US 1 16
Shindle, Stephen Scotch Plains, US 4 42
Whymark, Thomas J Bethlehem, US 8 215
Yang, Hui-Tung Berkeley Heights, US 4 42
Yu, Huaiyeu Huey Branchburg, US 4 42

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