Advertising system and method

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20090070216A1
SERIAL NO

12154965

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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Initially, information is received that is related to an online auction that has ended. The received information includes identities of non-winning auction participants and the auctioned product or service. A specific advertisement is then selected from among multiple advertisements associated the auctioned product or service. Certain non-winning auction participants are identified to receive the specific advertisement.

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First Claim

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Patent Owner(s)

Patent OwnerAddress
APPTERA INC505 N MATHILDA AVE SUITE 110 SUNNYVALE CA 94085

International Classification(s)

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Haldeman, Randolph M Menlo Park, US 8 55
Shough, Terrance A Austin, US 1 12
Silvera, M Marketta Orinda, US 3 64
Steul, Donald R San Francisco, US 12 138

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