Method of providing personalized advertisements

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20090043659A1
SERIAL NO

12187476

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Abstract

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A user receiver coupled to an advertisement system through a network is used to provide a method of providing a personalized advertisement. The method includes: maintaining user information related to user's video view; receiving from the advertisement system respective first advertisement control data corresponding to a plurality of first advertisements, wherein the respective first advertisement control data includes at least one first condition variable and at least one first point; comparing the user information with the first condition variable or variables; and displaying, when first conditional variables matched with the user information exist, an advertisement corresponding to a first condition variable having the highest first point among the first condition variables matched with the user information.

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Patent Owner(s)

Patent OwnerAddress
ALTICAST CO LTD1328-3 SEOCHO-DONG SEOCHO-GU 18TH FL NARA INVESTMENT BANKING CORP BLDG SEOUL 137-858

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
LEE, Jiyoung Seoul, KR 155 761

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