Interaction Prompt for Interactive Advertising
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United States of America Patent
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Issued Date -
Jan 15, 2009
app pub date -
Sep 11, 2008
filing date -
Jul 21, 2006
priority date (Note) -
Abandoned
status (Latency Note)
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Abstract
Systems and methods for dynamically sizing, structuring and operating advertisements that include a variety of content, including interaction prompts and other elements, which enable an engagement-based revenue generation model. According to one embodiment, a computer implemented method comprises storing advertising content, serving an XML file from an advertising server to an advertisement manager in order to control a player on a user computer, dynamically generating the advertisement through the player based on directions from the advertisement manager and the stored content, and tracking and reporting a user's engagement with the advertisement in order to determine compensation for the publisher.
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