Systems and Methods To Manage Presentations of Advertisements
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United States of America Patent
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Issued Date -
Dec 18, 2008
app pub date -
May 15, 2008
filing date -
Jun 18, 2007
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Abstract
Systems and methods to manage the presentation of advertisements. One embodiment includes: a data communication server to assign a reference of a connection server to an advertisement and to provide the reference of the connection server with the advertisement for presentation to customers; a connection server to receive from the customers requests made via the reference of the connection server for connections to an advertiser of the advertisement and to provide the connections for real time communications between the customers and the advertiser in response to the requests made via the reference; and a controller coupled with the data communication server and the connection server to compute a performance indicator of the advertisement based on tracking the provided connections via the reference assigned to the advertisement and to determine whether to pause delivery of the advertisement for presentation based on the computed performance indicator.
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