METHODS AND APPARATUS FOR USING RADAR TO MONITOR AUDIENCES IN MEDIA ENVIRONMENTS
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app pub date -
Jul 2, 2008
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Mar 13, 2006
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Abstract
Methods and apparatus for using radar to monitor audiences in media environments are described. An example method of identifying media exposure acquires radar information associated with a person in a media environment, determines a location of the person in the media environment based on the radar information, and identifies media exposure based on the location of the person
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