METHODS AND APPARATUS TO FACILITATE SALES ESTIMATES
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United States of America Patent
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Issued Date -
Oct 23, 2008
app pub date -
Mar 14, 2008
filing date -
Apr 18, 2007
priority date (Note) -
Abandoned
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Abstract
Methods and apparatus to facilitate sales estimates are disclosed. An example method includes compiling, in a market intelligence database, point of sale (POS) data collected at stores using a first data collection system, compiling, in a market intelligence database, consumer purchase data collected from panelists using a second data collection system, compiling, in a market intelligence database, geographically informed demographic data collected with a third data collection system, and compiling, in a market intelligence database, store characteristic data collected with a fourth data system in a market. The example method also includes organizing at least a subset of the POS data, the consumer purchase data, the geographically informed demographic data, or the store characteristic data into a first multi-dimensional volume of cells. Additionally, each cell corresponds to at least one store associated with at least one channel and the cells are arranged in the first volume based on their relative similarities with respect to a first characteristic of interest.
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