Campaign manager

Number of patents in Portfolio can not be more than 2000

United States of America Patent

APP PUB NO 20080247534A1
SERIAL NO

12074250

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ATTORNEY / AGENT: (SPONSORED)

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Abstract

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A process identifies multiple campaign activation points associated with a voice-based menu hierarchy such that the voice-based menu hierarchy is accessed by multiple callers. The process continues by identifying a campaign associated with the voice-based menu hierarchy and determining a campaign value associated with the campaign. Additionally, the process determines an opt-in rate associated with the campaign and determines a likelihood that callers will reach each campaign activation point. A score associated with the campaign is then calculated for each campaign activation point.

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Patent Owner(s)

Patent OwnerAddress
APPTERA INC505 N MATHILDA AVE SUITE 110 SUNNYVALE CA 94085

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Inventor(s)

Inventor Name Address # of filed Patents Total Citations
Steul, Donald R San Francisco, CA 12 138

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