SYSTEM AND METHOD FOR DISPLAYING VARIABLE ADVERTISING CONTENT
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United States of America Patent
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Issued Date -
Oct 2, 2008
app pub date -
Mar 26, 2008
filing date -
Mar 29, 2007
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Abandoned
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Abstract
A method for providing advertising content received from an advertiser comprises: receiving at least one advertising content associated with at least one target user group, and at least one search keyword associated with the at least one advertising content from an advertiser; associating the at least one target user group with at least one demographic category of users; storing the at least one advertising content in association with the at least one demographic category and the at least one search keyword in an advertisement database; detecting a search request from a user; obtaining user profile information associated with the user; retrieving advertising content from the advertisement database corresponding to demographic information contained in the obtained user profile information and the at least one search keyword received from the user; and displaying at least a portion of the retrieved advertising content to the user. The advertising contents include at least one search keyword and brief description, such as a title and/or description of the advertised subject matter.
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